Online Home Business is the Fastest Growing Small Business Trend in 2009

Without a doubt, online home businesses are the fastest growing trend in 2009. There are roughly 6.7 billion people living on the planet today according to the Internet World Stats: Usage and Population Statistics as of June 30th 2009 and of those 6.7 billion people, almost 25% of them are on the internet. Just incase your conversion abilities aren’t as good as they should be, no worries… That comes to about 1.69 billion people that are on the internet everyday.

So that’s great and all but maybe you don’t understand why the Internet is so powerful otherwise. What does the internet give you that the traditional marketplace doesn’t? Well, there are several other reasons that point in favor of using the World Wide Web as the platform for your business, and why having an online home business is the fastest growing small business trend in 2009.

Picture this. The Internet is a giant invisible magnet that is gradually attracting every man, woman and child to it. So what does this mean for you? Well, as a business person, business owner or entrepreneur the Internet represents a marketplace like no other that has ever existed. We are no longer limited to our “territories”, our communities, or the cities in which we reside. This is just the tip of the iceberg in what I call “The Power of the Internet. ” Online home business and internet marketing businesses are documented as one of the highest growth area in 2009 for small business trends.

The Internet has created an unlimited reach for online businesses small and large, and we now have the ability to literally take our ideas, our products and services all around the globe and connect with an audience that is 100% targeted and proven to convert. The research and data analysis that you can do for your online home business takes the guess work out of monetization. There are analytics tools that tell you about each step of the sales process and what changes need to be made to generate higher conversions and what markets to target. You now know exactly who to target, based on the market research and you can spend time fine tuning your internet marketing sales funnel. The statistics that you can look at for your internet marketing business absolutely give you insight that was never possible in offline marketing.

The “traditional” means of advertising can’t hold a candle to what is going on in the digital world. With social media marketing, web 2.0, and search marketing (to name a few), small business owners now have countless avenues to leverage in order to market a business, product or service. Gone are the days of putting your business in the yellow pages, putting ads in magazines and newspapers, or using direct mail just hoping a few people will “bite.” Really, what I find most fascinating about online home business is that the majority of the marketing strategies are free and it isn’t uncommon for the free strategies convert better than the paid strategies (depending on your industry). Either way, as an internet entrepreneur, you have the freedom to market to whomever you want, however you want. The possibilities are limitless and the data trends allow you to know exactly where to put your ads to drive the most amount of traffic to your business.

So, you can see that marketing online is not only going to allow you to sell to people who are looking for what you have to offer but you also get to save money on marketing and advertising by utilizing free strategies like social media marketing, but the fun doesn’t stop there.

Realize this, when you’re running your business from home you no longer have to worry about the headaches of a traditional brick and mortar business. You know what I’m talking about…rent, inventory, insurance, payroll, etc. this has all been eliminated.

Another point to consider. It used to be that when your doors opened you were making money and when your doors closed you weren’t. Makes sense. The only way to get paid is to have people coming into your store or have people calling you on your phone to make a purchase. Well, as we all know the internet is available 24/7 and is open to a global marketplace. You can make money while you sleep, when you’re out to dinner, while you’re on vacation…it never stops. By leveraging the internet for your business from home, you’re inevitably leveraging your time by utilizing the power of the Internet. And we all know the most precious commodity is our time, so why wouldn’t you want to work less and get paid more?

For me the icing on the cake is the mobility that an internet marketing business brings. What I mean is the only thing you will need to run your business is a laptop computer and a cell phone. Easy enough. What this does is it gives you the ability to run your business from home or anywhere you choose…literally. You can maintain a professional identity no matter where you are or what you’re doing because all of your business is done digitally. Even if you’re hanging out on the beaches of Mexico wearing nothing by a swim suit and a sombrero while you vacation with your wife and 3 kids, you can easily pick up your i-phone, return a few business emails and continue to run your business. Truly the possibilities are endless and the only real way to achieve true mobility in business is by having an internet based business. You really can run your business from home or anywhere you choose.

It almost seems like an unfair battle between “old school” traditional business versus having an internet based business. Whether this information comes as a surprise or just a confirmation about the direction the world is headed, just remember this. There is no qualification, resume that has to be submitted, no “gatekeeper” that decides who gets to run a business on the Internet. The only person who gets to decide that is YOU.

Small Business Search Marketing More Important Than Ever

As a new decade dawns, it is crucial for small business owners to consider how their sites are performing in search engine rankings. Lisa Barone has a useful article on Small Business Trends about important search engine optimization trends for small businesses in 2010.

Barone touches on some major developments that are affecting search engine rankings, including advances in real-time search, local listings, and mobile web usage. Real-time search is certainly going to affect the way a small business can be found online, as we pointed out in a previous post on marketing ideas for local search.

Consumers are doing an increasing amount of their product and service research online, and businesses need to recognize this shift in activity. Instead of relying on traditional media such as print advertising and radio spots, business owners can focus their resources on improving their search rank through blogging and social media outreach.

Blogging and activity on Facebook and Twitter impact search results by raising a small business’ online profile. The logic is simple. By generating more pages of content through blogging and social media, a business presents more opportunities for its target customers to find its services. If a site only has 30 pages, doubling the entry points into the site with blog posts would only take six weeks of daily posting.

Monitoring search engine performance is not an optional activity any more. With competition expanding due to the global reach of the Internet, small businesses can be sure a competitor is focusing on improving their search engine ranking. To get started, a business should think about the terms its customers would enter into Google, and see where they rank in results. If it is not on the first page of results, chances are it is not being found by its customers for that particular search term.

How is your small business addressing its search engine ranking performance?

Thanksgiving Cards – A New Small Business Trend

There’s a new trend among businesses this time of year, and that is sending cards at Thanksgiving rather than Christmas. Here’s why:

1. It’s a natural opportunity to say “Thanks for your business this year. We really appreciate you and we wish you a wonderful holiday season.” After all, where would you be without them?

2. Christmas is not the only holiday in December and some people celebrate something else, but everybody would respond warmly to a card of appreciation on the occasion of Thanksgiving. Just be genuine in your message and continue building those relationships.

3. And of course by sending your cards at Thanksgiving, you get onto your clients’ and customers’ radar before the onslaught of cards in December! You’re the first festive card in their mailbox and get that first impact of, “Wow, wasn’t that nice?”

Use an automated web-based service like SendOutCards.com that will let you import all your names and addresses to save all that time of addressing envelopes and signing cards. You can even have your own handwriting and signatures scanned and used for your cards so it looks like you sat there and wrote them all yourself.

To make your life even easier, they also offer a whole cornucopia of gifts that you can send along with your card, such as gourmet goodies like brownies, coffee and biscotti, gourmet nuts and candy, books, gifts for pets, babies, the home – and a wide selection of gift cards from vendors like Bed Bath & Beyond, Borders Books, Home Depot, Starbucks, Old Navy, American Express gift card, and several others.

Your gift-giving this season just got a LOT easier – and you don’t even have to go to the store. It’s so nice to be able to take care of tasks like card sending ahead of time so your holiday time is less stressed. At this time of year, that’s something to give thanks for!